Jordan

In 1984 Michael Jeffry Jordan set foot on a NBA court for the first time and at the same time a remarkable era in the field of signature sneaker started. The major sporting goods manufacturer – Nike – offered Michael Jordan the opportunity to make a name of himself besides his career as a successful sportsman in the field of footwear/clothing. And it started out with an outright scandal: the NBA commission prohibited “His Airness” to wear the Air Jordan I during an official game as it was too colorful an thus violated NBA’s dress code. Even a $ 5,000 fine for each game where Jordan wore the Air Jordan I, couldn’t stop the sky rocket success of the Air Jordan brand.

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