The forth largest sport brand and more ominperesent as never before. When the shoemaker William J. Riley produced his first sneakers and insoles in Boston in 1906, he had one idea in mind: Give people with foot problems a perfect fitting shoe. This motto inspired him calling his products - New Balance. Also inspired by a chicken feet and their ability to maintain in balance on three thin claws, Riley created the 3 points deposit model for his sneakers.
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