Nike

Since 1989 Nike is the world’s leading sporting goods manufacturer. Its echo branding: Just do it, have been followed by the two track and field athletes and friends Bill Bowerman and Philip Knight themselves, since they left their jobs early at ONITSUKA Tiger (today known as Asics), to enter the market with their own brand Nike in 1971. As no less than the goddess of victory of Greek mythology bears this name, shows that Bowerman and Knight thought large at an early stage. But everyone starts off small - the former graphics student Carolyn Davidson received a salary of $ 35 for the design of the brand logo, the famous Swoosh.

That this company has never slept is demonstrated by its success today. Also justified by the episode that already in 1985 Nike established a product department developing technical innovations and new designs.